Baby & Kids' Essentials. 
Health First.

Shop products Our Health Rating
THE HEALTH RATING

Why Our Health Rating Matters

We consider materials, how products are used and available evidence. Our Health Rating shows grades A+ to C.
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Materials and Contact

We review fabrics, fillings and finishes, especially where children touch or mouth products.

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Use and Evidence

We consider intended use and available documentation, including relevant certifications.

A+
A
B
C
Understand our rating
Understand more. Choose with confidence.

Shop by Category

Browse clothing, toys and everyday essentials for babies and children.

Play & Learn
Play & Learn - Tiny Tugz™

Play & Learn

Nursery & Bedroom
Nursery & Bedroom

Nursery & Bedroom

Clothing
Clothing

Clothing

Bath & Body
Bath & Body

Bath & Body

Mealtime
Mealtime

Mealtime

Gifts
Gifts - Tiny Tugz™

Gifts

Top Picks

Explore our picks for thoughtful play, nursery essentials and everyday family life.

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Sage Green YappyIcon Solid Oak & Pine Baby Cot for Newborns & Babies (0–3y)

Sage Green YappyIcon Solid Oak & Pine Baby Cot for Newborns & Babies (0–3y)

Sale price  €649,00 EUR Regular price  €699,00 EUR

Balance Bike 3in1 | Wooden Balance Bike for Kids (1–5Y)

Balance Bike 3in1 | Wooden Balance Bike for Kids (1–5Y)

Sale price  €231,36 EUR Regular price  €273,99 EUR

Seashell Wooden Night Light - Handmade Pine, Dimmable with Remote & Timer

Seashell Wooden Night Light - Handmade Pine, Dimmable with Remote & Timer

Sale price  €100,28 EUR Regular price  €119,95 EUR

Drawing Board and Table 2in1 with Paper Roll

Drawing Board and Table 2in1 with Paper Roll

Sale price  €135,82 EUR Regular price  €164,95 EUR

Montessori Wooden Rocker with Velvet Pillow - Birch Plywood, 4-in-1 (Grey)

Montessori Wooden Rocker with Velvet Pillow - Birch Plywood, 4-in-1 (Grey)

Sale price  €116,07 EUR Regular price  €156,95 EUR

FIPITRI® 5-Segment Pikler Climbing Triangle - Modifiable, Birch Plywood

FIPITRI® 5-Segment Pikler Climbing Triangle - Modifiable, Birch Plywood

Sale price  €185,43 EUR Regular price  €228,45 EUR

GOTS Organic Activity Mat & Arches 100×100 cm for Babies (0–18m) - Pink

GOTS Organic Activity Mat & Arches 100×100 cm for Babies (0–18m) - Pink

Sale price  €169,55 EUR Regular price  €199,95 EUR

House-Shaped Open Kids Wardrobe – Birch Plywood

House-Shaped Open Kids Wardrobe – Birch Plywood

Sale price  €176,15 EUR Regular price  €222,95 EUR

New In

Recently added products, chosen across our range for you to discover.

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Farm Animals - Colour-Your-Own Wooden Toy Set

Farm Animals - Colour-Your-Own Wooden Toy Set

€11,95 EUR

Fold-Out Kids Sofa with 2 Poufs - Slimcord Corduroy (Lavender)

Fold-Out Kids Sofa with 2 Poufs - Slimcord Corduroy (Lavender)

Sale price  €221,77 EUR Regular price  €282,95 EUR

Kids Play Mat with Cotton Fringe - Floral Green - Round, 115 cm

Kids Play Mat with Cotton Fringe - Floral Green - Round, 115 cm

Sale price  €69,25 EUR Regular price  €70,95 EUR

CUBITRI® Montessori Climbing Cube - Birch Plywood - Rope Window

CUBITRI® Montessori Climbing Cube - Birch Plywood - Rope Window

Sale price  €249,54 EUR Regular price  €321,64 EUR
WHY TINY TUGZ

Why Tiny Tugz?

Helpful details for making everyday product choices.

Materials Explained

Understand relevant fabrics, fillings and finishes.

Beyond Marketing Claims

See available product information and supporting evidence.

Made for Real Life

Consider suitability, durability and everyday use.

CUSTOMER REVIEWS

What Parents Say

Read feedback about products, information and customer service.

★★★★★
“

Honestly the best customer service. The courier company completely messed up my delivery, and even though it wasn't the store's fault at all, they stepped in to help.

They kept messaging and tracking it every single day until the package finally arrived. So rare to find a shop that actually cares after they take your money.

★★★★★
“

Love this brand for their focus on kids' health. Their articles are genuinely thoughtful and helpful, not just fluff. You can tell they genuinely prioritise children's health and clean living.

★★★★★
“

I also appreciate the fact that they do all the research and selection work upfront.

★★★★★
“

You have excellent customer service and it’s appreciated.

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LEARN MORE

Helpful Information

Explore our Health Rating and practical guides for choosing products.

Expectant mother at the beach at sunset

It starts with the choices we make for them.

Tiny Tugz was born from a desire to make those choices easier. We look beyond product descriptions, examine materials, and help parents make more informed choices for their little ones.

Discover Our Story

Health Rating Explained

Our A+ to C Health Rating considers materials, how children use products and available evidence.

Information You Can Use

We share relevant material details, certifications and clear shopping information where available.

Everyday Needs Matter

We consider how products work, their durability and the practical needs of families.