How We Rate Products
Thoughtfully chosen. Clearly rated.
OUR APPROACH
Every Product. Two Ratings.
We do the research so you don’t have to.
Every Tiny Tugz™ product is assessed for Health and Sustainability, giving you clearer information about what you’re buying and helping you make more informed choices for your child.
Health
We consider how materials and construction may affect your child during normal use — including skin contact, mouthing, shedding and other forms of exposure.
Sustainability
We look at the materials used across the whole product, including natural and recycled content, durability and repairability.
Clearer information. More confident choices.
Health First. Materials Matter.
Because what touches your child matters
Tiny Tugz™ Health Score
A⁺ | Pure & Natural
A⁺ | Pure & Natural
Our highest Health rating.
Reserved for products made entirely from natural or organic materials that also meet our relevant safety requirements.
These products represent our strongest alignment between natural material composition and suitability for a child's intended contact and use.
A | High Health Standard
A | High Health Standard
Strong material choices, supported by appropriate safety information.
Products in this grade offer a high standard for children's everyday contact. They may feature predominantly natural materials or certain appropriately documented food-contact materials, such as food-grade silicone, stainless steel or glass.
An A grade recognises that a product does not always need to be entirely natural to perform strongly in our Health assessment.
B | Balanced Materials
B | Balanced Materials
A considered combination of natural and manufactured materials.
These products typically combine natural and synthetic components while meeting the relevant requirements for their intended use.
They provide practical options for families who value material transparency and want to understand the composition of their purchases.
C | Everyday Essentials
C | Everyday Essentials
Synthetic-led materials that meet our minimum standards.
Products in this grade rely more heavily on synthetic or manufactured materials in everyday use.
They meet our minimum acceptance requirements, but receive a lower material-led Health rating than products with stronger natural-material characteristics.
A C rating does not mean a product is unsafe or unsuitable for your child.
D | Not Accepted: Insufficient Evidence
D | Not Accepted: Insufficient Evidence
We cannot establish that the product meets our minimum standards.
This may be due to missing material information, insufficient supporting documentation or unsubstantiated claims.
A D grade does not mean the product is necessarily harmful. It means we do not have enough reliable information to accept it.
Products graded D are not accepted into our store.
E | Not Accepted: Excluded Materials
E | Not Accepted: Excluded Materials
The product contains materials, treatments or identified safety concerns that fall outside our standards.
These are products we actively exclude, regardless of their appearance, popularity or commercial appeal.
Products graded E are never accepted into our store.
Sustainability. Beyond the Label.
Because the materials we choose today matter for tomorrow.
Tiny Tugz™ Sustainability Score
A⁺ | Pure & Natural
Our highest Sustainability rating.
Reserved for products with entirely natural material compositions, including renewable or organic materials, supported by appropriate material and sourcing information.
These products represent the strongest alignment with our natural-material sustainability standard.
A | Predominantly Natural
A strong commitment to natural material composition.
Products in this grade are made predominantly from natural materials, with limited manufactured components where necessary.
They reflect a clear preference for natural resources and considered material choices.
B | Balanced Composition
A meaningful combination of natural and manufactured materials.
These products contain substantial natural material content alongside synthetic or other manufactured components.
They offer a balanced material composition while remaining below our highest natural-material grades.
C | Synthetic-Led Composition
Practical products with a greater reliance on synthetic materials.
These products are made predominantly from synthetic or manufactured materials.
A product can still be durable, functional, well made or contain recycled materials while receiving a C Sustainability rating.
This grade reflects its overall material composition under the Tiny Tugz™ standard. It does not mean the product is poor quality or unsuitable for everyday use.
D | Not Accepted: Insufficient Evidence
We cannot establish that the product meets our minimum material and sourcing standards.
This may be due to unclear material composition, missing supporting information or claims that cannot be adequately substantiated.
A D grade reflects insufficient evidence, not proof of environmental harm.
Products graded D are not accepted into our store.
E | Not Accepted: Excluded Materials
The product contains materials or involves practices that fall outside our environmental standards.
Where identified concerns conflict with our product requirements, we exclude the product from our selection.
Products graded E are never accepted into our store.
OUR STANDARD
Clearer Choices.
Not Empty Claims.
Our ratings are designed to make product information easier to understand — not to turn marketing language into a higher grade.
Evidence Over Marketing
We consider material details, relevant certifications, product documentation and other available supporting information when assessing a product.
Claims Are Not Grades
A beautiful product, familiar brand or sustainability claim does not automatically earn a higher rating. The available evidence still has to support the score.
Ratings With Context
Our rating system helps you compare products, but it does not replace product safety instructions, age guidance or appropriate supervision.
Tiny Tugz™ does not independently laboratory-test every product. Ratings are based on the product information and supporting evidence available to us, including manufacturer-declared information where relevant.
Thoughtfully assessed. Clearly explained.